Parents Insights

SOLUTIONS

OUR SOLUTIONS ENABLE BRANDS TO SPOT FLASH TRENDS AND OPPORTUNITIES BEFORE COMPETITORS

PORTAL ACCESS

Our online portal provides you with multi-dimensional reporting enabling you to have access to the data in “real-time”, being able to interrogate to your own specific needs as well as benefiting from expert analysis.

We allow you to “take the keys” and control the portal.

ON TRACK REPORTS

We produce 4 in-depth insight-led physical reports each quarter. Each of our quarterly reports are based on the results of surveying 5,000 kids, tweens and teens.

The four reports provide a comprehensive insight into kids and their ecosystems, with each report focusing on the below areas.

WORKSHOPS

The What Does It Mean For Me? workshops are developed specifically for your individual business, and can be delivered Monthly or Quarterly.

The highly immersive sessions focus on delivering a presentation and immersive workshop to inform and inspire your team & partners, to help shape their strategies and best activate their plans.

BRAND UPLIFT

Brand Uplift campaign analysis exists to provide clients with a holistic view of the effectiveness of a campaign. Unlike traditional campaign analysis tools, however, The Insights People service does not only utilise primary data collected pre and post, but applies their vast array of data and secondary data sources collected from APIs.

AUDIENCE IN FOCUS

Audience In Focus was developed in association with our partners at PACT and CMC to provide partners and production companies with the ability to prove not only the feasibility of a new concept, but to also provide insight into developing an effective ecosystem to engage the target audience and inform licensing & merchandise strategies.

TESTING

Our Testing service enables clients to quickly test new campaigns, concepts or products to help generate interest and investment and to reduce exposure before launch.

The testing service is available in all international markets with the reports available in English and/or local languages.

BRAND TRACKER

Monitoring brand health overtime is an important part of any organisations ability to plan properly for the future. Our brand tracking capabilities ensure that you can have a detailed understanding across key metrics directly inputted from your target market. Yes even with kids. For brands who are looking to track their performance of the brand against a number of key KPI’s we can provide a brand tracker / brand monitor solution across one country or one on a global basis. 

CUSTOMISED REPORTS

We recognise that some clients are often under- resourced and are under a lot of pressure from a ‘deliverables’ perspective. With that in mind, we can provide you with customised reports which are based on your own specific brief and even deliver the reports in your branded templates. In addition our tech team can build a Custom Lens in the portal so that you can access all of the data easily and in a consistent format with the customised reports which we deliver for you.

PROPERTY IN FOCUS

Our Properties In Focus is designed to provide a report which provides you with a comprehensive insight into your audience and a highly effective and powerful tool to engage your key stakeholders – by highlighting the strength and reach of your property.

CAMPAIGN & CONTENT TESTING

Our Creative & Campaign Testing service provides you with a cost effective solution which enables you to test campaigns or content before you go live. We work with clients on both a project by project basis or by providing an ongoing solution.

BESPOKE 

Our approach to bespoke research perspective is to deliver tailored and research agnostic approaches, in many research scenarios it’s important to have a guiding hand which to help clients identify the right questions to ask/defining what you really need to understand is the key aspect to effective research.  Our experience specialists do this and then design a research appropriate solution, utilising a combination of tools and approaches.