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DIGITAL NATIVES IN CONTROL OVER THEIR CONTENT: WHAT IS A HEALTHY SCREEN TIME?

Even at a young age, children have access to a vast amount of technology, providing them with the tools to control the content they consume. 41% of parents with children under 4 allow their children to use a tablet by themselves. There is a sharp increase in permission as a child grows older; 30% among under …

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9 IN 10 PARENTS BUYING LICENSED PRODUCTS RELATED TO FAVOURITE CHARACTER

In the last issue of Nursery Today, we took a look how how children now have a significant influence when it comes to family purchasing decisions, and whilst they have the ability to influence all purchasing – right down to new cars and kitchen appliances – their influence lies mostly around kid-centric items. With the …

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GENDER EQUALITY IS THE MOST PRESSING VALUE FOR GEN Z PARENTS

Parents Insights, the most comprehensive and dynamic market intelligence resource on all things new parents in the UK, launch its latest set of in-depth insight-led reports that provide a comprehensive insight into the attitudes, behaviours and consumption on parents from those expecting through their journey of parenting babies, infants and pre-schoolers up to 4 years …

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