One of our latest editorials prepared for Nursery Today, talks about the effects of coronavirus on future plans for parents. This year we have seen that World has had to adjust to new ways of life because of the Coronavirus pandemic. Restrictions, that have been put in place by governments to save lives, have meant that …
WHAT ARE THE EFFECTS OF CORONAVIRUS ON PARENTS FUTURE PLANS? Read More »
Even at a young age, children have access to a vast amount of technology, providing them with the tools to control the content they consume. 41% of parents with children under 4 allow their children to use a tablet by themselves. There is a sharp increase in permission as a child grows older; 30% among under …
DIGITAL NATIVES IN CONTROL OVER THEIR CONTENT: WHAT IS A HEALTHY SCREEN TIME? Read More »
One of our latest editorials prepared for CWB magazine, talks about how sustainability drive changes shopping habbits. Whilst there were a number of key themes and topics that emerged from the last decade, increased awareness levels on the impacts of climate change have seen environmental concerns become a top issue. Thanks to the actions of …
By the end of the last decade, a number of pressing issues were on the minds of children and parents alike. These include matters such as sustainability and climate change but also, inclusivity and gender equality. In fact, for Gen Z parents gender equality is the most pressing value for 42%, an issue as equally …
In the last issue of Nursery Today, we took a look how how children now have a significant influence when it comes to family purchasing decisions, and whilst they have the ability to influence all purchasing – right down to new cars and kitchen appliances – their influence lies mostly around kid-centric items. With the …
9 IN 10 PARENTS BUYING LICENSED PRODUCTS RELATED TO FAVOURITE CHARACTER Read More »
Budgeting for a newborn child is a significant challenge for new parents and in preparation of their child entering the world, a parent’s considerations of where to spend money extends much further than baby essentials, prams or nursery equipment. We know from our Parents Insights data that parents are financially savvy, (40% of expectant parents …
This generation of kids and parents is more connected than ever before, having grown up in an era where computers and smartphones put entertainment, communication and information at their fingertips. Even the youngest of tablet users, aged 3, are savvy on their devices. The majority can navigate apps and take photos, 1 in 5 can …
PRESCHOOL MUSIC: AN OPPORTUNITY FOR THE LICENSING INDUSTRY Read More »
Mum’s are often the target of marketing for parents. Mums still typically make the main decisions over parenting matters and tend to have the most involvement, however there are a growing number of dads who are starting to have a greater influence over these choices. Gen Z and millennial parents, both mums and dads are …
Our team has performed the most definitive study to date on the relationship of how diverse parents’ activities are, depending on the age bracket of their children. According to our data, parents with young babies (0-6 months) are more likely to be playing with toys and reading books with their children, than watching TV – …
Parents Insights, the most comprehensive and dynamic market intelligence resource on all things new parents in the UK, launch its latest set of in-depth insight-led reports that provide a comprehensive insight into the attitudes, behaviours and consumption on parents from those expecting through their journey of parenting babies, infants and pre-schoolers up to 4 years …
GENDER EQUALITY IS THE MOST PRESSING VALUE FOR GEN Z PARENTS Read More »