One of our latest editorials prepared for Nursery Today, talks about the effects of coronavirus on future plans for parents. This year we have seen that World has had to adjust to new ways of life because of the Coronavirus pandemic. Restrictions, that have been put in place by governments to save lives, have meant that …
WHAT ARE THE EFFECTS OF CORONAVIRUS ON PARENTS FUTURE PLANS? Read More »
The Insights People, the global leader in kids’, parents and family market intelligence, announced major feature upgrades for their award-winning data portal and the company celebrates successful start to 2020 as demand and usage of platforms soars to record levels. The portal is updating with more than 3,000,000 data points every week by surveying more …
Even at a young age, children have access to a vast amount of technology, providing them with the tools to control the content they consume. 41% of parents with children under 4 allow their children to use a tablet by themselves. There is a sharp increase in permission as a child grows older; 30% among under …
DIGITAL NATIVES IN CONTROL OVER THEIR CONTENT: WHAT IS A HEALTHY SCREEN TIME? Read More »
One of our latest editorials prepared for CWB magazine, talks about how sustainability drive changes shopping habbits. Whilst there were a number of key themes and topics that emerged from the last decade, increased awareness levels on the impacts of climate change have seen environmental concerns become a top issue. Thanks to the actions of …
The global leader in kids, parents and family market intelligence, The Insights People is delighted to announce new appointments and promotions to support the company’s global expansion. With its recent launch into Latin America with Kids Insights Brazil and Kids Insights Mexico earlier this quarter, the company now survey more than 3,000 children every week, …
THE INSIGHTS PEOPLE CONTINUE TO EXPAND WITH NEW HIRES Read More »
By the end of the last decade, a number of pressing issues were on the minds of children and parents alike. These include matters such as sustainability and climate change but also, inclusivity and gender equality. In fact, for Gen Z parents gender equality is the most pressing value for 42%, an issue as equally …
The Insights People, the global leader in kids, parents and family market intelligence introduced its new service – SnapSurvey – that enables brands to get answers and insight-led analysis about the kids and parents’ demographic in as little as 72 hours. Having access to reliable data and quality insight which is delivered quickly is becoming more …
In the last issue of Nursery Today, we took a look how how children now have a significant influence when it comes to family purchasing decisions, and whilst they have the ability to influence all purchasing – right down to new cars and kitchen appliances – their influence lies mostly around kid-centric items. With the …
9 IN 10 PARENTS BUYING LICENSED PRODUCTS RELATED TO FAVOURITE CHARACTER Read More »
Budgeting for a newborn child is a significant challenge for new parents and in preparation of their child entering the world, a parent’s considerations of where to spend money extends much further than baby essentials, prams or nursery equipment. We know from our Parents Insights data that parents are financially savvy, (40% of expectant parents …
This generation of kids and parents is more connected than ever before, having grown up in an era where computers and smartphones put entertainment, communication and information at their fingertips. Even the youngest of tablet users, aged 3, are savvy on their devices. The majority can navigate apps and take photos, 1 in 5 can …
PRESCHOOL MUSIC: AN OPPORTUNITY FOR THE LICENSING INDUSTRY Read More »