Parents Insights

News

THE INSIGHTS PEOPLE INNOVATION PROVIDES CLIENTS WITH COMPETITIVE ADVANTAGE & A GLIMPSE INTO THE FUTURE

The Insights People, the global leader in kids’, parents and family market intelligence, announced major feature upgrades for their award-winning data portal and the company celebrates successful start to 2020 as demand and usage of platforms soars to record levels. The portal is updating with more than 3,000,000 data points every week by surveying more …

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DIGITAL NATIVES IN CONTROL OVER THEIR CONTENT: WHAT IS A HEALTHY SCREEN TIME?

Even at a young age, children have access to a vast amount of technology, providing them with the tools to control the content they consume. 41% of parents with children under 4 allow their children to use a tablet by themselves. There is a sharp increase in permission as a child grows older; 30% among under …

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THE INSIGHTS PEOPLE CONTINUE TO EXPAND WITH NEW HIRES

The global leader in kids, parents and family market intelligence, The Insights People is delighted to announce new appointments and promotions to support the company’s global expansion. With its recent launch into Latin America with Kids Insights Brazil and Kids Insights Mexico earlier this quarter, the company now survey more than 3,000 children every week, …

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THE INSIGHTS PEOPLE’ SNAPSURVEYS ENABLE TO GET ANSWERS ABOUT THE KIDS AND PARENTS’ DEMOGRAPHIC WITHIN 72 HOURS!

The Insights People, the global leader in kids, parents and family market intelligence introduced its new service – SnapSurvey – that enables brands to get answers and insight-led analysis about the kids and parents’ demographic in as little as 72 hours. Having access to reliable data and quality insight which is delivered quickly is becoming more …

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9 IN 10 PARENTS BUYING LICENSED PRODUCTS RELATED TO FAVOURITE CHARACTER

In the last issue of Nursery Today, we took a look how how children now have a significant influence when it comes to family purchasing decisions, and whilst they have the ability to influence all purchasing – right down to new cars and kitchen appliances – their influence lies mostly around kid-centric items. With the …

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