CASE STUDIES
The University of Bolton
BUSINESS PROFILE
The University of Bolton (formerly Bolton Institute of Higher Education, Bolton Institute of Technology or simply Bolton Institute) is a public university in Bolton, Greater Manchester, England. It has approximately 6,000 students and 700 academic and professional staff. Around 70% of its students come from Bolton and the North West region. It ranked 85 out of 121 institutions in the newly released table.
CHALLENGES: The University of Bolton linked up with The Insights People to provide greater insights into the changing attitudes, behaviour and consumption of British children to aid course development, admissions and improving student experience.
SUMMARY: Following on from the collaboration, the University of Bolton partnered with The Insights People with the aim of developing a new Digital/Social Media Customer Behaviour degree course which will launch in 2020.
The University of Bolton’s Deputy Vice Chancellor, Kondal Reddy Kandadi, said: “We enjoy a great relationship with The Insights People, in particular in our Institute of Management and we are working in partnership with The Insights People to develop and launch a new course, utilising their impressive expertise, data and technology. And the collaboration has even gone beyond that, as our partnership has also introduced digital, social media and psychology academic expertise and has enriched our student experience, providing hands-on experience of the workplace.