Parents Insights

CASE STUDIES

Manchester Central Convention Complex

BUSINESS PROFILE

Manchester Central Convention Complex is a leading national exhibition and conference centre converted from the former Manchester Central railway station in Manchester, England

CHALLENGES: Manchester Central wanted to profile their audience engagement and develop a roadmap for the future to ensure they remained competitive and continued to exceed customer expectations

OUR SOLUTIONS: TIP conducted a program of market research looking at existing and prospective customer needs, focusing on future proofing the business and delivering competitive advantage. This incorporated a multifaceted research solution utilising: Desk led trend research, internal consultation sessions, external interviews and workshop style dissemination sessions

SUMMARY: TIP successfully executed a multifaceted research program to enable Manchester Central to plan for the future and optimise their competitive positioning