Parents Insights


Super Awesome


A Technology Company which enables the kids’ Internet. Used by hundreds of brands and content owners, Super Awesome’s technology provides the tools for safe digital engagement for brands with almost half a billion kids every month

CHALLENGES: To monitor the effectiveness of digital advertising on-line

OUR SOLUTIONS: Pre and Post diagnostic online measurement on the impact of advertising on a specific kids target market

SUMMARY: TIP successfully conducted a Brand Uplift assessment which demonstrated the effectiveness and impact of digital advertising on consumer perceptions

Client Quote

“The Insights People conducted a robust and comprehensive Brand Uplift study, utilising a sound methodology to demonstrate the impact on brand perceptions from a digital advertising campaign, this enabled us to prove to the client that their investment was justified.”
(Sam Clough: Insights Director)