Parents Insights

THE MONTHLY DIGEST BY NICK RICHARDSON

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A year in review, and looking forward to 2021…..

2020 will be probably be a year which will not be fondly remembered by most, but it has been a fascinating year to observe and provide real-time insights and commentary on, as we have witnessed how children, parents and families attitudes, behaviour and consumption adapt and evolve significantly. The legacy of this period will be significant when it comes to children, who of course represent the next generation of consumers, and has accelerated a number of trends, which we were already observing.

Each December, we produce our Future Forecast report, where we make 10 predictions for the year ahead. Some of the trends we are predicting for 2021 include further growth in direct-to-consumer and additional growth in edutainment. For those interested you can download the full report by visiting: www.kidsinsights.com/futureforecast

From a business perspective, I can take an awful lot of pride from how we have navigated our way through the year. I remember when we first became aware of the pandemic, and we acted decisively and immediately. As a business we went into lockdown (the team moved to working at home) 10 days before the Government announced the national lockdown, and renegotiated payment terms with all of our key suppliers – as we could foresee the scale of the issue.

I am pleased to say that we have not only survived, but in many ways we have flourished – recruiting nearly 30 people this year, welcoming 40 new clients to our business, expanding into six more countries and ultimately exceeding our (pre-covid) revenue targets. That being said, the last few months have been incredibly tough, as while we have all been equipped to work remotely, we have lost some of the innovation, collaboration and efficiency that you have when people are together.

That said, Q4 has been incredible for us so far – we have had a record quarter, and welcomed new clients such as BIC, Creata, Danone, McDonald’s, Nintendo and T-Mobile and expanded our relationship with Mattel, Pokemon and Viacom. And of course, there is light at the end of the tunnel, a vaccine is on the way, and coming out of the national lockdown has seen half of the team return to our (new) office, I have had the opportunity to meet a number of our new starters face-to-face for the first time.

Looking forward to next year, 2021 is very much going to be an exciting year. And we are very close to announcing details of several new tools – which from the feedback we have had is going to be transformational – but let me expand on that in the new year, when I can provide you with a full demo of what we have built.

In the meantime, let me take the opportunity to wish you and your families a safe and happy Christmas and all of our best wishes for 2021.

Nick

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