Parents Insights


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The global leader in kids, parents and family market intelligence, The Insights People is delighted to announce new appointments and promotions to support the company’s global expansion. With its recent launch into Latin America with Kids Insights Brazil and Kids Insights Mexico earlier this quarter, the company now survey more than 3,000 children every week, across 9 continents and 4 countries, and more than 150,000 children a year; and whose market intelligence is used by companies such as the BBC, F1, Mattel, Pokémon, SEGA and Warner Bros.


The Insights People who has won numerous awards for its real-time portal has significantly increased its tech resource with three technical appointments. Dan Lucas, who previously held the position of Client Technical Director, becomes Chief Technology Officer after playing an instrumental role in helping the company to the scope and implement tech developments throughout the business. Former CTO, Richard Craig moves into a newly created position of Chief Data & Information Officer.


Juha Remes joins as Senior Developer taking a leading role in the development of a number of new tools which are currently being developed to further enhance clients ability to view, filter, interrogate and analyse the data and Harrison Drew as IT Support Engineer to maintain the computer systems, networks of the organisation and assist in enhancing the companies scripting software. 


Tanya Sarakinis who has an impressive track record in software business development joins as US Business Developer Director and Rob Legnar joins later this month from Michael Page Recruitment, as European Business Development Director as the company looks to further develop its impressive international growth.


Further hires include Rajan Sundavadra who joins as a Research Executive, Jenny Ryan as Office Manager and Dominic Holmes who joins on an apprentice scheme as a Junior Content Executive. 


Nick Richardson, CEO The Insights People comments,

“I am absolutely delighted to welcome so many talented individuals to our expanding business. It has been an extensive recruitment process but one which means that we are best placed to serve the needs of our clients and continue to establish ourselves as the global leader in kids, parents, and family market intelligence. And we are continuing to actively recruit for account management, developer and data scientists’ roles all of which will be based in our Manchester headquarters”



For more information on The Insights People, and for the roles which they are currently recruiting for visit 


*Parents Insights is a part of The Insights People.



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