Parents Insights

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REAL INSIGHTS IN REAL TIME

ALL ABOUT NEW & EXPECTING PARENTS IN THE UK

MARKETING INTELLIGENCE
OF THE FUTURE

Parents Insights is the most comprehensive and dynamic market intelligence resource on all things new parents in the UK, from expecting mothers all the way through to parents of 4 year olds. We survey 200 parents with children aged 0-4 every single week, which is more than 10,000 every year. We provide our clients with access to ‘real-time’ data and 4 in-depth insight reports every quarter (16 per year), providing the must-knows when it comes to “flash” and “global” trends.

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new & expecting parents surveyed every single week in the UK
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new & expecting parents surveyed each year in the UK
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Statistical Significance

PORTAL

Our award winning portal puts you in control of the data, enabling you to view, filter and interrogate it to your own specific requirements, enabling you to gain key insights to help inform strategies and plans across your business.

HOW WE CAN HELP

We put the responder at the centre of everything we do and through our live data portal we can provide various services to help you.

SENSEWe provide real-time data with commentary and context of kids ecosystems.

TEST – We build a picture of your audience and the best ways to engage with them.

RANKWe benchmark behaviours and consumption patterns.

BOOSTWe develop, shape and drive an Insight-led culture within our clients’ organisations.

SOLUTIONS

In addition to our award winning portal we provide a suite of intelligence solutions to solve their business problems and identify new opportunities.

GET A FREE REPORT

Our business is about technology, yes.
But it’s also about great partnerships.